As for messages, just 7% of male matches sent a message, compared to 21% of women.
In other words, men aren't so choosy about who they swipe right for — but they're rarely invested enough in the person to send a message.
A group of scientists at Queen Mary University of London, Sapienza University of Rome, and Royal Ottawa Health Care Group studied the behavior of Tinder users and found that women generally swipe right only for men they're seriously interested in, while men are less picky.
That ultimately leads to a frustrating experience for everyone.
For the study, the scientists created 14 fake profiles of male and female Tinder users and set them loose in New York and London.
The fake users liked everyone — thousands of people — within a 100-mile radius.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.
They write: "Men see that they are matching with few people, and therefore become even less discerning: women, on the other hand, find that they match with most men, and therefore become even more discerning." In fact, several Tinder users told the researchers as much in a separate survey.
As many as 80% of male users who admitted to "casually" liking most profiles said they swipe right on more than half of all the women they see — and that's because they so rarely match with anyone.
One-third of people who have used online dating have never actually gone on a date with someone they met on these sites.