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Two years later, it announced a new, global "Our Story" feature, letting all users contribute snaps at any time Studies of Snapchat usage have discovered that its users are primarily millennials.Although researchers originally hypothesized that the app's self-deleting nature encouraged sexting, studies have concluded that privacy-sensitive messaging has been a minority-share of its usage forms, while the primary usage is sending comedic content.

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As of May 2017 According to documents and deposition statements, Reggie Brown brought the idea for a disappearing pictures application to Evan Spiegel because Spiegel had prior business experience.

Brown and Spiegel then pulled in Bobby Murphy, who had experience coding.

Further studies have also suggested that the success of Snapchat has not been due to its security, but rather for being "fun".

Snapchat has become notable for representing a new, mobile-first direction for social media. in September 2016, along with announcing Spectacles, a pair of smartglasses with a camera capable of recording ten seconds of video.

By holding down on the photo button while inside the app, a video of up to ten seconds in length can be captured.

After a single viewing, the video disappears by default.The application was relaunched in September under the name Snapchat.Originally, Snapchat was centered on private, person-to-person photo sharing.Spiegel explained that this process allowed the video data to be compressed into the size of a photo.On May 1, 2014, the ability to communicate via video chat was added.The three worked closely together for several months, and launched Snapchat as "Picaboo" on the i OS operating system on July 8, 2011.

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