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When answering a question, a user indicates his or her own answer, the answers he or she would accept from partners, and the level of importance he or she places on the question. Ok Cupid describes in detail the algorithm used to calculate match percentages.
Assuming a user is a paid user ("A-List"), the site notifies a user if someone likes that user.
Rudder updated the "Ok Trends" blog, which consists of "original research and insights from Ok Cupid," for the first time in three years in July 2014. ," the post discusses three experiments run by the website without the knowledge of users.
Rudder prefaces the experiment results by stating: "...
The popularity of Spark Match took off and it was launched as its own site, later renamed Ok Cupid.
The current Ok Cupid Dating Persona Test is still largely identical, in question and text blurb content and order, to the original Match Test.
Any adult may join the site and all users may communicate with others via private messages or an instant messaging "chat" function.
Ok Cupid was the first major dating site to offer unlimited messaging free of charge.
Ok Trends, the official blog of Ok Cupid, presents statistical observations from Ok Cupid user interactions, to explore data from the online dating world.