will become one of four online publications in How About We’s new media network along with The Date Report — How About We’s existing “news” site for dating, love, and ‘singledom’.How About We has also created two new media properties for the network called Swimmingly and Famously, about couplehood and celebrities, respectively.
LUXY is a dating app that caters to the rich, the successful, and the brand-conscious.
While it might come off as snobby or elitist, this app claims that its members include CEOs, entrepreneurs, investors, millionaires, beauty queens, fitness models, Hollywood celebrities, pro athletes, doctors, and lawyers.
If you’re looking to date someone in those lines of work, this might be the app for you.
The profiles can seem a little superficial, since the profiles basically consist of a hot photo, a brief listing of your hobbies, and a list of your favorite luxury brands.
“Almost all existing online dating sites are oriented towards keeping people online – messaging endlessly and browsing infinite lists of repetition profiles,” founders Aaron Schildkrout and Brian Schechter told Venture Beat.
“Online dating as a business has a terrible churn problem because these companies lose their most successful customers.
This was a smart move, because it significantly opened up How About We’s potential user base and introduced a new line of revenue from selling the experiences.
There are millions of people in relationships out there, and the founders said they are spending millions of dollars a year on dates. This media network is a continuation of the company’s effort to keep users coming back, even if they aren’t looking for potential partners or hook-ups.
If you indicate yes, you’ll need to indicate whether you are sober, of if you have had a few drinks.