Researchers say women are typically much more disappointed in online dates than men.
When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
Participants gave much lower ratings to potential dates and also perceived less similarity with them when they were shown greater, rather than fewer, numbers of traits.
The results are detailed in the January issue of the Journal of Personality and Social Psychology. In one, scientists asked each of 190 students to complete a Web-based survey in which they were shown 10 traits, one at a time.
The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.
Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.The researchers suggest that inflated expectations can lead to major disappointments when daters meet in person. Fantasies vanishing with knowledge is a process that hits women harder than men, said Michael Norton of Harvard Business School and one of the study's authors.Women expect more “On online dates, women are much, much more disappointed than men," Norton said.Women put more stock in the virtual dating world because they seek a soul mate, he said, whereas men are typically after a more casual relationship.It's not that familiarity always breeds contempt, the researchers say.Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.