We now have religion-based dating sites, dating sites according to ethnicity and even dating sites that find partners for millionaires.
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Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.
One factor behind the substantial growth among younger adults is their use of mobile dating apps.
Some 22% of online daters have asked someone to help them create or review their profile.
Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.
That ability to “read” a candidate beyond their keywords is a huge competitive advantage for us. Is the lobby bright and inviting with recent accolades proudly displayed? Is there free juice and healthy snacks in the cafeteria?
Brand new Herman Miller chairs in the conference room?
One-in-five online daters have asked someone else to help them with their profile.
Many online daters enlist their friends in an effort to put their best digital foot forward.
That is a substantial increase from the 43% of online daters who had actually progressed to the date stage when we first asked this question in 2005.
But it still means that one-third of online daters have not yet met up in real life with someone they initially found on an online dating site.
We’ll only be successful if we really get to know our customers and colleagues.