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This was different for offline shoppers, who were more motivated by time saving and recreational motives.

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Researchers found that having products that are appropriate for e-commerce was a key indicator of Internet success.

Many of these products did well as they are generic products which shoppers didn't need to touch and feel in order to buy.

For physical products (e.g., paperback books or clothes), the e-tailer ships the products to the customer; for digital products, such as digital audio files of songs or software, the e-tailer typically sends the file to the customer over the Internet.

The largest of these online retailing corporations are Alibaba,, and e Bay.

The growth of the internet as a secure shopping channel has developed since 1994, with the first sales of Sting album 'Ten Summoner's Tales'.

Wine, chocolates and flowers soon followed and were among the pioneering retail categories which fueled the growth of online shopping.As of 2016, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.An online shop evokes the physical analogy of buying products or services at a regular "bricks-and-mortar" retailer or shopping center; the process is called business-to-consumer (B2C) online shopping.In other words, the digital environment has a growing effect on consumer's mind and buying behaviour.In an online shopping environment, interactive decision may have an influence on aid customer decision making.As the revenues from online sales continued to grow significantly researchers identified different types of online shoppers, Rohm & Swaninathan identified four categories and named them "convenience shoppers, variety seekers, balanced buyers, and store-oriented shoppers".

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