Don’t forget to ask your followers to share or retweet the link.Productivity Tip: There are many tools out there that allow you to set up and schedule your updates to go out anytime in the future (Hootsuite, Twuffer, Later Bro).You also need to remember that when you post your new content via a status update, only a small percentage of your friends/followers will actually be online at that moment to see it.
Also note that this step is more of a one-time setup.
Once you have established RSS connections on your social sites, you shouldn’t have to do it again.
A strong corporate blog can pay big dividends in the form of increased customer engagement and search engine rankings.
But what many companies forget is the “marketing” part of content marketing. Check out 7 NEW Things to Do After You’ve Published a Blog Post.
Plug those terms/phrases into Google Adwords’ free keyword suggestion tool.
Take note of the most popular search terms and variations in phrasing and wording.
Don’t forget to tell all of your employees to do this too.
If you have a lot of employees, the increase in your potential reach could be gigantic.
I’ll often schedule four to five updates with different headline variations all at once to post throughout the week.
Most social networking sites and online forums allow content promotion as long as it’s valuable, relevant to the community, and not blatant self promotion.
You’ll also want to use different headlines each time since you may get banned from Twitter for sending the same post multiple times.