It's simply impossible to gain traction as a new dating site today without access to Facebook ads.
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But you won't see a bunch of smaller, niche dating sites advertising there. And they're going to stay banned, Facebook tells Business Insider.
The policy has frustrated a whole range of companies who make small, niche dating sites, like Catholic (for single Christians) and Hi Dine (for restaurant lovers).
The problem is they're letting the big guys in while keeping the small, innovative companies out.
So the rich will continue getting richer, and in the end the consumer will suffer because competition is reduced.
Marketing firm Jana asked 1,500 18 to 30-year-olds in nine countries, pictured, where they go online when looking for a relationship.
Facebook was the most popular across the board, with Twitter coming in second and even My Space making the top three in certain regions The highest proportion of people who had met someone online was in Vietnam, at 67%, pictured, whereas only a quarter of people in Brazil said they had gone on online dates.
In the meantime, inability access Facebook is ruining some dating businesses. "It's now June, and since then nothing has changed.