Ashley Madison has long claimed, in triumphant news releases and slick, Web-ready graphics, that it is one of the few dating sites that really clicks with women.According to statistics CEO Noel Biderman has trumpeted in the media, Ashley Madison enjoys an overall 70/30 gender split — with a 1:1 male/female ratio among the under-30 set.
“If you don’t have pseudos to try and fulfill the sexual desires of these men …
men wouldn’t keep signing up.” Evans, the industry consultant, agreed: “Look at or Adult Friend Finder, the two big sex and hook-up sites,” he said.
But the user records laid bare by hackers last week tell a very different story: Of the more than 35 million records released, only 5 million — a mere This discrepancy may be the smoking gun that proves something angry users, industry insiders and government watchdogs have alleged for some time: that when it comes to reporting their own user numbers, paid-dating sites distort, manipulate … “Ashley Madison has paid people to write profiles, and they’ve allowed fake profiles to proliferate on their site,” said David Evans, an industry consultant who has contracted with Ashley Madison in the past and has tracked the business of online dating since 2002. That’s not news.” It may be news, however, to the legions of paying online daters who have treated tales of “date bait” as message-board apocrypha — and not as a tangible, industry-wide practice that they themselves have encountered.
Ryan Pitcher, who spent two years in the late aughts running a fake-profile team for Global Personals — parent of the massive, multinational dating platform White Label — explains the scheme like this: Paid-dating sites only make money when potential customers believe they’re sitting on a huge pot of available dates — so many dates, in fact, that it’s worth ponying up 20 or 30 dollars a month just to message them.
When asked how he adjusts his figures for this selection bias, Anderson’s answer is simple. “Most of our knowledge of women who cheat comes from another population via selection bias, those in counselors’ offices. It’s not perfect, but it’s the best we have.” That’s a lot of caveats for a guy who also says he wants the study “to help unravel the stranglehold that our culture has on sex and love.” Even if we overlook that whole pile of problems, or get around it somehow since it’s a little large to look over, then we still have the basic problem with this study that this guy Anderson’s data “included profile information that the women supplied when they signed up for the site (information not made available to other Ashley Madison users)” he writes in the study, as well as information other users could see.
“We also acquired all private message conversations that [users] had with men on the website for one month.” Were the users aware that every intimate thing they said in the course of finding an affair partner might be made available to Professors of Sports Studies? Back when they registered for the site, it was in the terms and conditions.
But instead, it felt desperate and the opposite of sexy.
In a study to be presented at the 109th Annual Meeting of the American Sociological Association in San Francisco on Saturday Aug.
For lots of sites, acquiring such a pot is pretty easy.
If you’re a niche site running off a platform like White Label — which thousands of niche dating sites do — that partnership will frequently come preloaded with a database of real users.
16, Eric Anderson, a professor at the University of Winchester in England claims that women who seek extra-marital affairs usually still love their husbands and are cheating instead of divorcing, because they need more passion.