The bot shop added a web bubble (also known as "wubbles") feature to allow rich media content to be shared in conversation threads, as well as suggested responses and a feature allowing bots to be active in group threads.On November 4, 2014, Kik scored 1 out of 7 points on the Electronic Frontier Foundation's secure messaging scorecard.
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Kik added promoted chats in 2014, which used bots to converse with users about promoted brands through keywords activating responses.
The feature allows companies to communicate with more potential clients than would be possible manually.
These features were developed in response to the widespread use of Kik for "cross-app" communication, whereby a user who encounters people on another app (usually a gaming app) would then use Kik to communicate with them.
a feature allowing users to send previously recorded videos in Kik Messenger for Android and i OS; and "Kik Codes", which assigns each user a unique code similar to a QR code, making it easier to connect and chat with other users.
Kik has been criticized for providing inadequate parental control over minors' use of the app.
The ability to share messages without alerting parents has been noted as "one of the reasons why teens like Kik".
The guide further said that the company does not have access to content or "historical user data" such as photographs, videos, and the text of conversations, and that photographs and videos are automatically deleted shortly after they are sent.