In a blog post, the Snapchat team writes that until today, Snapchat was missing presence: " This is the first big update since the company released Snapchat Stories, which lets you save photos for 24 hours in a "Story" that you can share with multiple friends, back in October.
In fact, sticker sales to Line's 10 million users in the U. and 480 million abroad provide the bulk of the company's revenue — $175 million worldwide in its most recent quarter.
Chat apps' popularity is leading a wave of investment and experimentation as marketers charge after the coveted demographic.
During the fan chat, Grande answered a question from Amanda Leonard, 26, of Dayton, Ohio.
Because only a few people use Line, the response felt personal, Leonard said. adults spend about eight hours a month using the most popular chat apps, Com Score said, and the number is probably higher among teenagers.
In the program's first three-plus months, people across 124 countries submitted 30,000 sticker sets and earned $12 million in sales, Line said last month.
But Line doesn't intend to survive on sticker sales alone."We want to be the messaging and entertainment platform in the U. and achieve it by creating partnerships with major brands," said Line's Kim.
Barrack ended up winning the same trip through a different contest and found no reason to open Line again."I would do anything for Ariana, but Line unfortunately not," the San Diego teen said.
He added that he would "definitely" reopen Line if Grande used it differently from Facebook or Twitter.
Line partners only with trending stars who can offer "high-quality" content, said Jeanie Han, a former Paramount Pictures executive who's now chief executive of the chat app's Euro-Americas unit.