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If you don’t have a more expensive HD firewire camera available, an upgrade to a higher webcam is a great move to improve the quality.

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The New Years Eve Times Square webcam was a USTREAM live stream setup for a couple of hours.

What used to be an expensive effort, is now an easy and affordable process.

The Event To generate enough traffic, e.g via a weblog, Search Engine Optimization (SEO) is an absolute must.

Google can be very powerful, and every tweak to the search engine metadata matters.

The last challenge is the quality, obviously HD quality would be nice, and is not supposed to be part of the basic package.

USTREAM, maybe unintentionally, allows to modify the encoder profile, upgrade the bitrate to 800kbps, and the screen resolution to 720p.A popular encoder is the Adobe Flash Media Live Encoder, which is easy to setup and free.Even better, USTREAM provides a downloadable XML configuration file, which the encoder can simply load, and you are ready to stream.As example if you use Word Press for your blog, install a SEO plug-in like the All in One SEO Pack and use optimized keywords and tags. Thankfully USTREAM provides this for free, and uses Flash to deliver to the desktop and devices with Flash support, and a mobile optimized version to i OS.Conclusion A couple of years ago it was almost an art to stream a live event, but with increasingly better infrastructure and providers like Livestream and USTREAM offering free basic packages, it becomes increasingly easy to broadcast your own content.Here are couple of best practices, if you decide to setup your own live stream.

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